The Italians seem to be living this quote day in and day out with their impeccable sense of fashion & style that makes a statement. The word ‘fashion’ is synonymous with Italy that has long been home to high-end brands and is known to set trends rather than follow them. Italian fashion has carved a niche for itself across the world with its high-quality fabric and immaculate designs that have international appeal.
Designed for the luxury segment, Italian fashion has class coupled with an aspirational value that speaks out to the contemporary consumers across the globe.
India, on the other hand, is at the cusp of growth in terms of fashion. The spurt of designers making a mark in the international fashion scene is proof enough that Indians are now taking clothing more seriously than ever and are gradually loosening up to the idea of innovation in fashion.
It is this desire of the new-age consumer to embrace change that CADINI wants to address with its exclusive collection of luxury fabrics, apparels & accessories designed for the modern man.
Through its recently launched campaign – ‘The Power of Presence’, Cadini introduced the finest Italian fashion to India in the form of a diverse range of luxury fabrics, apparels & accessories. In addition to that, it is an ode to the man of today who has unravelled the eternal truth about the potential of ‘now’!
At the centre of the campaign, which features three commercials, is the modern, fashion-forward man who wishes to exude panache through his clothing.
Also forming a major part of the campaign is the company’s logo – the horse symbolising power, perseverance & pride, from the Etruscan era.
The campaign serves as a reminder of the exquisite Italian fashion that entails superior quality fabric, attention to detail & unparalleled craftsmanship now accessible to the contemporary Indian man infused with the will to take on the world!